Who we are
Founded in Dubai, our brand reimagines traditional Sudanese dress for the modern era. We design garments that honor cultural heritage while embracing innovation, quality, and contemporary elegance. From everyday wear to special occasions, each piece is created to inspire confidence, beauty, and individuality.
Our Story — Rooted in Heritage, Designed for Today
Our journey began in 2011, when a study of the Sudanese market revealed the growing need for an online fashion platform serving women worldwide. Guided by Dubai’s diverse trading environment, we launched our brand from home—serving over 1,000 customers in the early years and expanding rapidly to reach tens of thousands across Sudan and the global diaspora.
As demand grew, we proudly opened a physical store in Al Mamzar Shopping Centre, Dubai in 2015. After the COVID era reshaped global shopping habits, we returned to our digital roots, transitioning to a primarily online platform to reach women everywhere with ease, accessibility, and elegance.
At Ghada Elshazali Fashion Designing Company, we preserve this tradition while reinventing it with:
Modern fabrics and finishes
Premium materials
Innovative manufacturing
Elegant, culturally inspired designs
Each Toub in our collection blends timeless heritage with contemporary appeal, making it perfect for modern women around the world.
Today, our mission remains the same. To bridge Sudanese tradition with modern fashion through thoughtful design, premium materials, and effortless global shopping
The Sudanese Toub — A Legacy of Grace
The Sudanese Toub (Thawb) is more than a garment—it is a symbol of womanhood, modesty, and cultural pride. Traditionally wrapped with grace and worn in vibrant colors and patterns, the Toub reflects age, status, celebration, and identity.
Why Choose Us
Premium Quality & Materials — Every garment is crafted with care and attention
Elegant, Culturally Authentic Designs
Innovation in Style — Evolving silhouettes, fabrics, and finishes
Accessible Pricing to make Sudanese fashion widely appreciate
Global Online Shopping — Seamless, convenient, and tailored to your lifestyle
Contact us
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